So you might be wondering why I am reviewing a seemingly non-photography related book. Well, photography is more than just vision, equipment and technical prowess. If you want to make photography a career or side job then you need to think about the business side of things. For many people this is a large chasm to leap over. While we may be good at the creative side of things we suck at the business side. We also tend to get caught up in the idea that we need large sums of money in order to start and run a successful business.
But not all businesses require large capital to start and this is where The $100 Startup comes in. The $100 Startup provides you with a blueprint on how to get started with your own small business with limited financial investment. It’s about reassessing what risk is. Is it more or less risky to start your own small business or work for a corporate entity? Only you can decide that but this book helps to get you thinking more about that and reevaluate what risk is.
Life shouldn’t be about working an unfulfilled job that you hate. It’s also not about sitting on a tropical beach drinking daiquiris and watching the tide cycle through. Life is about doing work that you are excited and passionate about and that ultimately makes a difference in the world. As the extended title of this book states: Reinvent the way you make a living, do what you love, and create a new future.
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